Beauty catches the eye, but emotion keeps the heart.
Before understanding the function of a product, we are often attracted by its appearance. Color, shape and overall atmosphere connect us emotionally faster than any advertising slogan.
Great design builds trust and makes people feel confident about the product’s value. Think of Apple and Muji. Their clean, understated visual style evokes comfort and reassurance.
“Style” is not just about decoration, but about storytelling. People are drawn to the emotions evoked by a brand before the product itself. And it is these emotions that are the real power of a brand.