Traffic attracts attention, but trust keeps people.
In today’s fast-changing era, competition between brands is not just about products, but also about ‘relevance’. Many consumers chase novelty— the latest styles, influencers, or visual aesthetics— but once the trend fades, they move on to the next target.
Brand loyalty stems from trust, stability and emotional connection. It takes time to build, but it lasts longer. Think Nike or Coca-Cola, whose image changes with the times but sticks to their core values.
Modern consumers want something that is both new and authentic. Brands that can change with the times without losing their essence are the ones that truly win hearts and minds.
Trend makes people see the brand, loyalty makes people remember the brand.