Every great idea stems from countless imperfect attempts.
I once believed creativity was a natural gift reserved for the few. Later, I realized it’s something you cultivate.
True innovation springs from curiosity, mistakes, and persistence. It emerges from repeated experimentation—exploring even when uncertain; it comes from observing the world closely and connecting seemingly unrelated dots.
In marketing, this mindset is especially crucial. The best ideas don’t strike suddenly—they emerge through continuous testing, refinement, and learning. Creativity is a habit—rooted in openness, courage, and sustained action.
So now, I no longer wait for inspiration to strike. Instead, I cultivate it step by step.