Curiosity turns ordinary moments into opportunities for discovery.

I used to think that curiosity was just like asking questions or wanting to know “why” about everything. But then I realized that it was actually my greatest strength.

Curiosity allows me to see the world from a different perspective. When I walk into a store, I wonder why some products are placed at eye level? When I scroll through social media, I wonder why certain ads catch my attention? Every moment of life becomes a small observation experiment.

In marketing, curiosity is the starting point of all creativity. It allows us to understand people – what they want, how they feel, and what they believe. Curiosity turns data into insights and observations into inspiration.

Now I understand that it’s my superpower not because it gives me all the answers but because it keeps me looking for better answers forever.