That morning, sitting in a café, I suddenly realized that what kept me coming back wasn’t the coffee itself, but the experience. The aroma in the air, the music playing, the tone of the staff’s voices, and even the handwritten note on the cup all told the same story.
This story made the coffee feel warmer, more personal, and more like a reflection of ‘myself’. I understand that a brand isn’t just a logo; it’s the expression of emotion through details.
A great brand can transform the ordinary into a memory. Whether it’s the familiar Starbucks or that cozy little corner shop that makes you relax, true brand power comes from an emotional connection.
Ultimately, I discovered that the meaning of a brand lies not in what we drink, but in how it makes us feel.